Why Read This
While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and mobile selling. Both of those tactics have generated only single digits in sales for most retailers but promise to capture more marketing dollars in the year to come as web retailers anticipate big gains from those channels in the coming months. Many retailers said they were planning to add custom stores on social networks and incorporate features like ratings and reviews onto their mobile sites.
Tags: B2C eCommerce, Consumer Mobile Devices, Consumer Mobility, Customer Experience Management, Email Marketing, Emerging Methods, Mobile Commerce (mCommerce), Mobile Marketing, Mobile Web, Multichannel Customer Experience, Online Advertising, Online Retail, Search Marketing, Social Commerce, Social Media