CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip
This is the Benchmarks report in The Retail eCommerce Playbook.

For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies

January 29, 2013

By Sucharita Mulpuru with Douglas Roberge

  • 1790 downloads
  • 0 comments
  • Rating:

Why Read This Report

This is the second of two reports that detail the findings from "The State Of Retailing Online, 2011," a Shop.org research survey conducted by Forrester Research. Specific topics covered in this report include site merchandising tactics, headcount dedicated to various eCommerce functions such as merchandising and IT, and details regarding the execution of global online selling efforts. Retailers that we surveyed reported that their investments in site merchandising have bolstered eCommerce revenues, as conversion rates for most web retailers increased between 2010 and 2011. Retail eBusiness professionals can use this report to benchmark their performance against their peers. This is an update to a report of the same name originally published on October 13, 2011.
Tags: B2C eCommerce, Consumer Retail & CPG, Customer Experience Management, eCommerce, eCommerce Platforms & Technologies, Merchandising, Multichannel Retail, Online Shopping, Retail, Shipping & Logistics, Transportation & Logistics, Web Design & Usability
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Online Retail Continues To Take Share From Other Retail Channels

  • RECOMMENDATIONS

    eCommerce Optimization Is A Never-Ending Task
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart