Why Read This
This is the second of two reports that detail the findings from "The State Of Retailing Online, 2011," a Shop.org research survey conducted by Forrester Research. Specific topics covered in this report include site merchandising tactics, headcount dedicated to various eCommerce functions such as merchandising and IT, and details regarding the execution of global online selling efforts. Retailers that we surveyed reported that their investments in site merchandising have bolstered eCommerce revenues, as conversion rates for most web retailers increased between 2010 and 2011. Retail eBusiness professionals can use this report to benchmark their performance against their peers. This is an update to a report of the same name originally published on October 13, 2011.
Tags: B2C eCommerce, Consumer Retail & CPG, Customer Experience Management, eCommerce, eCommerce Platforms & Technologies, Merchandising, Multichannel Retail, Online Shopping, Retail, Shipping & Logistics, Transportation & Logistics, Web Design & Usability