Forrester Research : Research : The State Of Social Media Marketing In Europe, 2011

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For Interactive Marketing Professionals

The State Of Social Media Marketing In Europe, 2011

Measurement And Staffing Challenges Keep Social From Taking Off

by Nate Elliott

with David Truog, James McDavid

September 19, 2011
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Tags: Talent Management, Social Marketing, Marketing Measurement, Social Media, Marketing Organization & Culture, Interactive Marketing Strategy and Process

Why Read This Report

As more European consumers use social media, more European interactive marketers are adopting the channel as well. But there are still key challenges to overcome. First, marketers fail to measure the impact of social media marketing, making it hard for them to secure enough budget for the channel. Second, marketers struggle to find the right people and agencies to make their social programs successful. This report gives insight into the reasons behind these challenges and how marketers can overcome them.