Why Read This
The four largest traditional software vendors — IBM, Microsoft, Oracle, and SAP — compete around business process platform software. This broader software segment covers all the components that independent software vendors (ISVs) need to create a packaged or custom application, as well as those that system integrators leverage to deliver integration projects. Although the four vendors compete in the same space — with application servers, business process management suites, and enterprise service bus infrastructure software products — their market approaches could not be more different. This SWOT report is a strategic assessment of the vendors' portfolio strategies and their potential fit with ISVs' and system integrators' value contributions.
Tags: Application Infrastructure Technologies, Application Platforms & Programming Strategy, Application Server Platforms, Architecture & Technology Strategy, Distribution Channels - ISVs, OEMs, & VARs, Go-To-Market Strategies, Integration Servers, IT Infrastructure & Operations, IT Management Software, IT Process Automation, IT Services, Platform-as-a-Service (PaaS), Sourcing Strategy & Execution, Systems Integration, Vendor Positioning