Forrester

Why Read This Report

Until recently, the market for innovation management tools did not exist; only recently has it grown into a noteworthy niche solutions market. As is normal with an emerging technology market, the solutions are sufficiently powerful, but lack of user awareness creates a powerful barrier to market growth and provider success. Forrester's interactions with the early adopters have already demonstrated a pattern of common complaints and misconceptions about innovation management tools. By understanding the root causes of the top five user concerns, providers can take concrete steps to gain customer loyalty and plan their forward-looking growth strategy as innovation management tools enter the mainstream market.