Forrester

Why Read This Report

A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by rapid innovation in the consumer technologies, has changed the way that individuals use and consume technology in their personal and professional lives. In Forrester's new book, Empowered, analysts Josh Bernoff and Ted Schadler explore the potential of this trend: Proactive business leaders are harnessing the power of consumer technologies as a way to enhance customer intimacy, improve levels of internal collaboration, and foster innovation. Achieving these benefits, however, requires business leaders to make very difficult decisions about the risks and benefits of consumer technology in the workplace — decisions that affect the role and responsibilities of sourcing and vendor management (SVM) professionals. SVM professionals who want to play a more proactive role in their companies will need to find creative new ways to enable these technologies — and expand their mindset from "protecting the business" to include "empowering the workforce."