For Marketing Leadership Professionals

The US TV Market In Transition: Succeeding In A Multiplatform World

    Why Read This Report

    With revenues stagnating in the US pay-TV, advertising, and DVD markets, the TV industry is turning to a host of new platforms to drive new growth. Forrester evaluated each of the emerging platforms — PC, mobile, set-top box (STB), and video on demand (VOD) — against key consumer criteria. While PC-based viewing tops our ratings, most consumers, in fact, will not choose one platform but rather many platforms to meet their various TV use cases. To help the TV industry thrive in a multiplatform world, we detail the three strategies that companies must embrace for the next decade of TV competition: integrating across platforms, moving beyond video, and creating a single view of the customer.
    US $ 499
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.

    TABLE OF CONTENTS

    • The TV Industry Transitions From Mature To Emerging Platforms
    • Evaluating The Emerging TV Platforms
    • Serving The Multiplatform TV User
    • RECOMMENDATIONS

      Strategies For Thriving In A Multiplatform TV World
    • Related Research Documents