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For eBusiness & Channel Strategy Professionals

The Web's Impact On In-Store Sales: US Cross-Channel Sales Forecast, 2006 To 2012

May 07, 2007

By Tamara Mendelsohn with Carrie Johnson, Brian Tesch

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Why Read This Report

The Web channel is affecting stores at a growing rate as consumers embrace the benefits of the Internet and incorporate it into their lives and shopping habits. Forrester estimates that almost $400 billion of store sales — or 16% of total retail sales — are directly influenced by the Web as consumers research products online and purchase them offline. This will grow at a 17% CAGR over the next five years, resulting in more than $1 trillion of store sales by 2012.
Tags: B2C eCommerce, Consumer Retail & CPG, Cross Channel Strategies, Customer Experience Management, eCommerce, eCommerce Adoption, IT Spending Forecasts, Multichannel Customer Experience, Multichannel Retail, Multichannel Selling Strategies, Online Shopping, Retail, Tech Sector Economics, Technology Adoption Data, Web Design & Usability
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TABLE OF CONTENTS

  • The Web Fuels More Than Just Online Sales
  • Online Research Will Affect More Than $1 Trillion Of Store Sales

  • WHAT IT MEANS

    eCommerce Executives Should Stake Their Claim
  • Supplemental Material
  • Related Research Documents
 
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