For eBusiness & Channel Strategy Professionals

The Web's Impact On In-Store Sales: US Cross-Channel Sales Forecast, 2006 To 2012

    Why Read This Report

    The Web channel is affecting stores at a growing rate as consumers embrace the benefits of the Internet and incorporate it into their lives and shopping habits. Forrester estimates that almost $400 billion of store sales — or 16% of total retail sales — are directly influenced by the Web as consumers research products online and purchase them offline. This will grow at a 17% CAGR over the next five years, resulting in more than $1 trillion of store sales by 2012.
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    TABLE OF CONTENTS

    • The Web Fuels More Than Just Online Sales
    • Online Research Will Affect More Than $1 Trillion Of Store Sales
    • WHAT IT MEANS

      eCommerce Executives Should Stake Their Claim
    • Supplemental Material
    • Related Research Documents