For Marketing Leadership Professionals

The Windows 7 Tablet Imperative – A Digital Home Report

Curated Computing Is Table Stakes For Tablets

Why Read This Report

Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At stake is nothing less than the future of the operating system (OS): For Microsoft to remain relevant to consumers, it needs to adapt its operating system to new form factors beyond the traditional PC. A Windows 7 tablet can only compete if Microsoft embraces Curated Computing by providing a simple, streamlined, guided experience for consumers, drawing on the design strengths of other Microsoft products like the Zune HD and the Kin. A Microsoft tablet that synchs with the Xbox 360 — with all the implied benefits, including the Natal interface — would be a killer hub for the digital home, enabling back-and-forth streaming of videos and games that one-ups the capabilities of the iPad and makes Microsoft relevant for the next decade.
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