FOR eBusiness & Channel Strategy PROFESSIONALS

The eCommerce Globalization Playbook


Take Your eCommerce Business Global




eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $800 billion in online sales this year. Online shoppers do not have the same expectations in every market, however, and no one international expansion model is right for every company. This playbook will help eCommerce leaders identify the most relevant markets for their businesses, plan effectively for global expansion, build and launch new localized international offerings, and optimize ...

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  • DISCOVER
  • PLAN
  • ACT
  • OPTIMIZE

PLAYBOOK RESEARCH

Business Case: The Business Case For A Global eCommerce Initiative
Assessment: Determine Your Global eCommerce Readiness
Organization: Globalize Your eBusiness Organization Structure
Processes: Establish Processes That Support Effective eCommerce Globalization
Performance Management: Optimize Performance For Global eCommerce
Continuous Improvement: Optimizing Existing Global eCommerce Operations
Assessment: Determine Your Global eCommerce Readiness
Continuous Improvement: Optimizing Existing Global eCommerce Operations
Organization: Globalize Your eBusiness Organization Structure
Processes: Establish Processes That Support Effective eCommerce Globalization
Business Case: The Business Case For A Global eCommerce Initiative
Performance Management: Optimize Performance For Global eCommerce

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Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

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Understand before you expand.

With mobile, social, and other technologies shifting power directly to your customers, setting a clear strategic course has never been more challenging for eBusiness & channel strategy professionals. Learn how Forrester Consulting can help.