About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Thomas is a vice president and principal analyst, serving Marketing Leadership professionals. Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the evolution of the mobile ecosystem; the convergence of mobile and social; and the impact of mobile devices and technologies on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments. Thomas is widely cited in publications including International Herald Tribune, the BBC, The Economist, Reuters, AFP, Les Echos, and Le Monde.
Thomas has 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.
Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).
How NFC Will Enable New Product Experiences By Bridging The Physical And Digital Worlds
Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, the contactless...

After jumping on the iPhone and Android app bandwagons, some global brands are beginning to realize that participating in the fragmented world of mobile comes at a high cost. Mixing the right mobile...

Use Mobile Engagement To Extend Existing Business Models
Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven...

A European Perspective On Mobile Bar Codes
You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using...