Thomas Husson

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Thomas is a vice president and principal analyst, serving Marketing Leadership professionals.  Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the evolution of the mobile ecosystem; the convergence of mobile and social; and the impact of mobile devices and technologies on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments. Thomas is widely cited in publications including International Herald Tribune, the BBC, The Economist, Reuters, AFP, Les Echos, and Le Monde.

Previous Work Experience

Thomas has 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

Refine your results

Date Range

Role

Methodology

Topics

Industry

Region

Vendor

30 results in Reports

  • Thomas Husson
  • Technology Product Strategies
  • For Marketing Leadership Professionals

    Report:How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers

    A European Perspective On Mobile Bar Codes

    You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using...

    • Downloads: 246
  • For Marketing Leadership Professionals

    Report:How To Start Bridging The Mobile Monetization Gap

    Use Mobile Engagement To Extend Existing Business Models

    Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven...

    • Downloads: 642
  • For Marketing Leadership Professionals

    Report:NFC: What Lies Beyond Contactless Payments

    How NFC Will Enable New Product Experiences By Bridging The Physical And Digital Worlds

    Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, the contactless...

    • Downloads: 1088
  • For Marketing Leadership Professionals

    Report:Best Practices: How To Implement A Mobile Product And Service Road Map

    After jumping on the iPhone and Android app bandwagons, some global brands are beginning to realize that participating in the fragmented world of mobile comes at a high cost. Mixing the right mobile...

    • Downloads: 718
  • For Marketing Leadership Professionals

    Report:The Mobile Application Life Cycle

    Refine Your App Strategy In Anticipation Of The Second Wave

    The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

    • Downloads: 1405
  • For Marketing Leadership Professionals

    Report:Forrester's Mobile Maturity Model

    Forrester's Framework Benchmarks Mobile Capabilities And Provides A Road Map For Progress

    Everyone needs a mobile strategy, but what is the right approach and what are the appropriate objectives and metrics? To help product strategists and executives in charge of defining their company's...

    • Downloads: 1304
  • For Marketing Leadership Professionals

    Report:Drive Product Innovation To Mature Your Mobile Strategy

    Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To...

    • Downloads: 615
  • For Marketing Leadership Professionals

    Report:2012 Mobile Trends For CPS Professionals

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

    • Downloads: 763
  • For Marketing Leadership Professionals

    Report:Western European Mobile Forecast, 2011 To 2016

    Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

    The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

    • Downloads: 1154
  • For Marketing Leadership Professionals

    Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

    • Downloads: 402
  • For Marketing Leadership Professionals

    Report:Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

    More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service

    Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

    • Downloads: 659
  • For Marketing Leadership Professionals

    Report:Gambling: Bet On Mobile Products And Services

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

    • Downloads: 619
  • For Marketing Leadership Professionals

    Report:The Global Mainstreaming Of Smartphones

    Understanding Global Smartphone Adoption Today And Tomorrow

    In a global population that exceeds 5 billion subscriptions, consumer product strategists recognize that smartphones are a niche today. Yet in the US and in some European countries, smartphone...

    • Downloads: 1491
  • For Marketing Leadership Professionals

    Report:Mobile Location Becomes Invisible

    No Longer A Service, Location Will Be Embedded In Mobile Products

    eBay's recent acquisition of Where and Groupon's acquisition of Whrrl show how two Internet pure players looking to develop mobile transactions plan to integrate new location-based features into...

    • Downloads: 708
  • For Marketing Leadership Professionals

    Report:UK Telecom Operators Join Forces To Fight Market Disruption

    Product Strategists Should Employ Joint Ventures To Avoid Irrelevance

    On June 16, 2011, the main UK telecom operators — Everything Everywhere, Telefónica UK, and Vodafone — announced they would form a mobile marketing and payments joint venture. This...

    • Downloads: 321
  • For Marketing Leadership Professionals

    Report:Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

    The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage

    Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

    • Downloads: 476
  • For Marketing Leadership Professionals

    Report:Google Wallet Is Not About Mobile Payments

    Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

    • Downloads: 1333
  • For Marketing Leadership Professionals

    Report:Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy

    Consumer product strategists designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe...

    • Downloads: 1367
  • For Marketing Leadership Professionals

    Report:Mobile Payments Enter A Disruptive Phase

    The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the digital...

    • Downloads: 2657
  • For Marketing Leadership Professionals

    Report:Mobile World Congress 2011: Going Beyond Mobile

    Internet Innovation Is Incubating In The Mobile Crucible

    The future of the Internet is now being shaped on new mobile networks and ever smarter mobile devices: smartphones and tablets. The 2011 edition of Mobile World Congress (MWC) showcased the future of...

    • Downloads: 1263
  • For Marketing Leadership Professionals

    Report:2011 Mobile Trends

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...

    • Downloads: 6098
  • For Marketing Leadership Professionals

    Report:Mobile Augmented Reality

    Beyond The Hype, A Glimpse Into The Mobile Future

    Mobile augmented reality (AR) has become a widely referenced technology in less than a year, but in fact this technology is just emerging and will take years to scale. For now, it is primarily used...

    • Downloads: 1196
  • For Marketing Leadership Professionals

    Report:How Mature Is Your Mobile Strategy?

    An Empowered Report

    To help consumer product strategists and executives benchmark their mobile consumer strategy, Forrester conducted a global mobile strategy maturity online survey among executives. Fifty-seven percent...

    • Downloads: 1365
  • For Marketing Leadership Professionals

    Report:The Future Of Application Stores

    What To Expect When Defining Your Mobile Consumer Road Map

    The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities for...

    • Downloads: 1843
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Commerce In Europe

    Mobile Commerce Is Still Nascent And Shows A Small But Growing Market Opportunity

    European mobile commerce is still at an early stage. Digital content is still the primary product purchased via mobile devices, but consumers show growing interest in using their mobile phone for all...

    • Downloads: 1027