Forrester Research : Analyst

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Thomas Husson

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

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Blog: Marketing Leadership Blog

Thomas is a vice president and principal analyst, serving Marketing Leadership professionals. Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the evolution of the mobile ecosystem; the convergence of mobile and social; and the impact of mobile devices and technologies on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments. Thomas is widely cited in publications including International Herald Tribune, the BBC, The Economist, Reuters, AFP, Les Echos, and Le Monde.

Previous Work Experience

Thomas has 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Emerging Media, Emerging Methods, Google, Mobile Advertising, Mobile Channel for Consumers, Mobile Entertainment, Mobile Marketing, Mobile Services, Telecommunication Services, eCommerce

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6 results in Reports

Thomas Husson
Media & Entertainment

For Marketing Leadership Professionals
Report:Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"
More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service
Thomas HussonOctober 25, 2011
Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...
- Downloads: 594
For Marketing Leadership Professionals
Report:Gambling: Bet On Mobile Products And Services
Thomas HussonSeptember 21, 2011
After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...
- Downloads: 561
For Marketing Leadership Professionals
Report:2011 Mobile Trends
Thomas Husson, Julie A. AskJanuary 24, 2011
For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...
- Downloads: 5979
- Comments: 2
- Rating:
For Marketing Leadership Professionals
Report:Western European Mobile Games Forecast, 2010 To 2015
The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market
Thomas HussonAugust 27, 2010
The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the...
- Downloads: 791
For Marketing Leadership Professionals
Report:How Can European Operators Make The Most Of Mobile Marketing And Advertising?
Thomas HussonApril 13, 2010
For years, telecom operators have bet on mobile marketing and advertising as a way to generate new revenue streams. Neither has fulfilled their initially high revenue expectations yet. Now that this...
- Downloads: 962
For Marketing Leadership Professionals
Report:The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies
Thomas HussonMay 22, 2009
The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications via...
- Downloads: 1910

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Thomas Husson

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Research Coverage:

Refine your results

Methodology

Topics

All Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

For Marketing Leadership Professionals

Report:Gambling: Bet On Mobile Products And Services

For Marketing Leadership Professionals

Report:2011 Mobile Trends

For Marketing Leadership Professionals

Report:Western European Mobile Games Forecast, 2010 To 2015

For Marketing Leadership Professionals

Report:How Can European Operators Make The Most Of Mobile Marketing And Advertising?

For Marketing Leadership Professionals

Report:The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

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