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Thomas Husson

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Thomas is a vice president and principal analyst, serving Marketing Leadership professionals.  Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the evolution of the mobile ecosystem; the convergence of mobile and social; and the impact of mobile devices and technologies on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments. Thomas is widely cited in publications including International Herald Tribune, the BBC, The Economist, Reuters, AFP, Les Echos, and Le Monde.

Previous Work Experience

Thomas has 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.


Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Emerging Media, Emerging Methods, Google, Mobile Advertising, Mobile Channel for Consumers, Mobile Entertainment, Mobile Marketing, Mobile Services, Telecommunication Services, eCommerce

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6 results in Reports

  • Thomas Husson
  • Media Mix

  • For Marketing Leadership Professionals

    Report:2011 Mobile Trends

    Thomas Husson, Julie A. AskJanuary 24, 2011

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...

    • Downloads: 5979
    • Comments: 2
    • Rating:

  • For Marketing Leadership Professionals

    Report:How Can European Operators Make The Most Of Mobile Marketing And Advertising?

    Thomas HussonApril 13, 2010

    For years, telecom operators have bet on mobile marketing and advertising as a way to generate new revenue streams. Neither has fulfilled their initially high revenue expectations yet. Now that this...

    • Downloads: 962

  • For Marketing Leadership Professionals

    Report:Mobile World Congress 2010: Welcome To Nontelecom Players!

    Thomas HussonFebruary 25, 2010

    The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants. Google's...

    • Downloads: 1072

  • For Marketing Leadership Professionals

    Report:Mobile Strategy: Frequently Asked Questions

    FAQs From Forrester's European Clients About Leveraging Mobile's Growth

    Thomas HussonOctober 20, 2009

    Client interest in mobile has exploded in the past year, partly thanks to the tremendous success of the iPhone/Apple App Store. Many brands that are starting to create a mobile presence are...

    • Downloads: 1847

  • For Marketing Leadership Professionals

    Report:The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

    Thomas HussonMay 22, 2009

    The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications via...

    • Downloads: 1910

  • For Marketing Leadership Professionals

    Report:Mobile World Congress 2009: At The Heart Of A New Ecosystem

    Thomas HussonFebruary 24, 2009

    With disruptive technologies ahead, the Mobile World Congress (MWC) was an amazing glimpse of what the future of mobile services could be. Despite gloomy expectations of a tough year to come, we see...

    • Downloads: 1002
 
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