Thomas Husson

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Thomas is a vice president and principal analyst, serving Marketing Leadership professionals.  Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the evolution of the mobile ecosystem; the convergence of mobile and social; and the impact of mobile devices and technologies on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments. Thomas is widely cited in publications including International Herald Tribune, the BBC, The Economist, Reuters, AFP, Les Echos, and Le Monde.

Previous Work Experience

Thomas has 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

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17 results in Reports

  • Thomas Husson
  • Past 18 months
  • For Marketing Leadership Professionals

    Report:Beyond Marketing: How Mobile Is Transforming McDonald's France

    Use Mobile As The Catalyst For Digital Transformation

    In France, you can order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up later at any of 1,200 McDonald's restaurants. But mobile ordering and in-store pick up are...

    • For CIO Professionals

      Report:Quick Take: Impressions From Mobile World Congress 2014

      This year's Mobile World Congress (MWC) in Barcelona brought together 80,000 attendees. The event is both the world's largest exhibition for the mobile industry and a conference featuring top...

      • Downloads: 262
      • Rating:
    • For Marketing Leadership Professionals

      Report:Become Agile To Improve Your Mobile Approach

      Continuous Improvement: The Mobile Marketing Playbook

      By now, most marketers have successfully launched a mobile website, and many have an app or two. Even if your mobile traffic is growing exponentially and you've had success with several mobile...

      • Downloads: 193
    • For eBusiness & Channel Strategy Professionals

      Report:Predictions 2014: Mobile Trends In eBusiness

      Navigate Beyond The Hype To Drive Near-Term Results

      In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That's why mobile will affect more than...

      • Downloads: 663
      • Comments: 2
      • Rating:
    • For Marketing Leadership Professionals

      Report:Predictions 2014: Mobile Trends For Marketers

      Navigate Beyond The Hype To Drive Near-Term Results

      In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That's why mobile will affect more than...

      • Downloads: 655
      • Rating:
    • For Marketing Leadership Professionals

      Report:Predictions 2014: Marketing Leaders Put Insights To Use

      Big Data Makes Way For Smart Data Across Social, Mobile, And Media

      Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the...

      • Downloads: 674
      • Rating:
    • For Marketing Leadership Professionals

      Report:Push Mobile Engagement To The Next Level

      Integrate Push Notifications Into Your Marketing Approach

      Push notifications make the most of mobile marketing's unique attributes: intimacy, immediacy, and context. When consumers opt in to receive push notifications, it means they trust you to the point...

      • Downloads: 431
    • For Marketing Leadership Professionals

      Report:Make The Most Of Analytics To Meet Your Mobile Objectives

      Performance Management: The Mobile Marketing Playbook

      On average, mobile now represents more than 20% of overall traffic to websites. For some companies, including many in media, more than half of all visits come via mobile devices. In some countries,...

      • Downloads: 517
      • Rating:
    • For Marketing Leadership Professionals

      Report:Understanding The Gap Between Consumers' And Marketers' Use Of Mobile

      Adoption of smartphones is skyrocketing around the globe. Increased sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is...

      • Downloads: 723
      • Rating:
    • For Marketing Leadership Professionals

      Report:Organize For Mobile Marketing Success

      Organization: The Mobile Marketing Playbook

      Organizations are expanding their use of mobile across functional, geographic, and brand boundaries, and the mobile vendor ecosystem is still fragmented and increasingly convoluted. The result?...

      • Downloads: 367
      • Rating:
    • For Marketing Leadership Professionals

      Report:Don't Confuse Tablet And Mobile Marketing

      Contextual Marketing Demands A Unique Approach To Tablets

      Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within...

      • Downloads: 639
      • Rating:
    • For Marketing Leadership Professionals

      Report:Mobile App Discovery: Best Practices To Promote Your App

      Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there's a great risk that your app...

      • Downloads: 476
    • For Marketing Leadership Professionals

      Report:How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers

      A European Perspective On Mobile Bar Codes

      You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using...

      • Downloads: 224
    • For Marketing Leadership Professionals

      Report:The European Tablet Landscape

      A Technographics® Data Essentials Document

      2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

      • Downloads: 101
    • For Marketing Leadership Professionals

      Report:2013 Mobile Trends For Marketers

      Multiyear Strategies And Larger Investments Define This Year

      With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

      • Downloads: 1613
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:2013 Mobile Trends For eBusiness Professionals

      Landscape: The Mobile eBusiness Playbook

      With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

      • Downloads: 1097
      • Rating:
    • For Marketing Leadership Professionals

      Report:How To Start Bridging The Mobile Monetization Gap

      Use Mobile Engagement To Extend Existing Business Models

      Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven...

      • Downloads: 607
      • Rating: