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For Application Development & Delivery Professionals

Thought Leaders Are Successful Innovators

Innovation Depends On More Than Product Strategy And Product Marketing

Latest Update: October 19, 0010

By Tom Grant, Ph.D. with Peter Burris, Eric Hsieh

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Why Read This Report

In the technology industry, thought leadership is as valuable as it is rare. While the industry is full of companies with big ideas, customers treat only a small number of these vendors as thought leaders. Thought leadership depends on a rare combination of traits, all of which describe successful innovators in any industry. However, some of the unique characteristics of the technology industry increase the importance of one of these traits, the ability to communicate success. The choice of communication channels, such as the vendor's Web site, is also an important part of the formula for thought leadership.
Tags: Enterprise Resource Planning Applications (ERP), Innovation Networks, Packaged Applications, Product Life-Cycle Management (PLM), Product Life-Cycle Management Applications, Product Management, Technology Product Strategies
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TABLE OF CONTENTS

  • Thought Leadership Is A Rare Commodity That Depends On More Than Ideas
  • Two Companies, United Only In Thought Leadership
  • Thought Leadership Is A Matter Of Perception

  • RECOMMENDATIONS

    Measure Your Thought Leadership Potential
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Models & Calculators:

    ERP And PLM Impose The Same Requirements For Thought Leadership

  • Models & Calculators:

    For ERPs, Web Sites Provide The Opportunity For Communicating Thought Leadership

  • Models & Calculators:

    Web Sites Matter For PLM Vendors, Too

 
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