For Application Development & Delivery Professionals

Thought Leaders Are Successful Innovators

Innovation Depends On More Than Product Strategy And Product Marketing

    Why Read This Report

    In the technology industry, thought leadership is as valuable as it is rare. While the industry is full of companies with big ideas, customers treat only a small number of these vendors as thought leaders. Thought leadership depends on a rare combination of traits, all of which describe successful innovators in any industry. However, some of the unique characteristics of the technology industry increase the importance of one of these traits, the ability to communicate success. The choice of communication channels, such as the vendor's Web site, is also an important part of the formula for thought leadership.
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    TABLE OF CONTENTS

    • Thought Leadership Is A Rare Commodity That Depends On More Than Ideas
    • Two Companies, United Only In Thought Leadership
    • Thought Leadership Is A Matter Of Perception
    • RECOMMENDATIONS

      Measure Your Thought Leadership Potential
    • Supplemental Material
    • Related Research Documents

    TOOLS & TEMPLATES

    • Models & Calculators:

      ERP And PLM Impose The Same Requirements For Thought Leadership

    • Models & Calculators:

      For ERPs, Web Sites Provide The Opportunity For Communicating Thought Leadership

    • Models & Calculators:

      Web Sites Matter For PLM Vendors, Too