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For eBusiness & Channel Strategy Professionals

Three Areas Where Metrics Are Vital To Improve Your Financial Services eBusiness Strategy

November 30, 2007

By Brad Strothkamp with Carrie Johnson, Sarah Glass

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Why Read This Report

While the interest in metrics is growing, eBusiness managers struggle to understand what to measure and how to use those metrics. Effective use of metrics can help in dozens of key areas, including search marketing, home page navigation and design, and feature and functionality decisions. To make their metrics actionable, eBusiness managers must obsess over the basics like conversion rates and then fill in the gaps using customer feedback surveys and search data.
Tags: Customer Experience Management, Direct Marketing, eCommerce, Financial Services, Interactive Marketing Strategy and Process, Web Analytics, Web Design & Usability
US $ 499
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TABLE OF CONTENTS

  • Few Firms Understand The Power Of Metrics
  • 1. Improve The Effectiveness Of Search Marketing Buys
  • 2. Make Smarter Navigation And Presentation Decisions
  • 3. Implement Features And Functions That Directly Drive Site Conversion

  • WHAT IT MEANS

    Effective Use Of Metrics Is The Basis For A Successful eBusiness Strategy
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