Content marketing is one of marketers' biggest winners in terms of net new budget, as they realize that valuable, customer-centric content is an effective way to engage with empowered customers. With greater budget and resources, however, comes greater accountability. Marketing leaders must be increasingly able to answer hard questions that demand both analytical acumen and sound strategic judgment. Watch this Webinar to learn how to tease meaning out of both the clicks and next steps driven by content and — perhaps even more importantly — how content changes customers' attitudes toward a brand and, ultimately, drives positive business outcomes.
Agenda:
- Why Measuring Content Marketing Is Hard
- Three Keys To Measuring Content Marketing: Content Performance, Audience Performance, And Business Performance
- Tools, Techniques, And Approaches To Content Marketing Measurement
Key takeaways:
- Understand how marketers can tie value to their content marketing activities.
- Create a measurement strategy that delivers both continuous improvement and business reporting.
Vendors mentioned: Adobe Target, Alchemy, Attensis, Basis Technology, Chartbeat, Convertro, DC Storm Rakuten, Insightera (Marketo), Kapost, Luminoso, SimpleReach, Sitecore, and VisualIQ.
You'll receive an email with dialing and Webex instructions prior to the Webinar.