Tim Harmon

Principal Analyst serving Sales Enablement PROFESSIONALS

Tim serves Sales Enablement Professionals in developing SMB go-to-market channels via the application of best practices, business plans, metrics, tools, resources, relationships, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on demand chain business models. Tim is a leading expert on business applications software (enterprise resource planning, business intelligence, marketing automation, and social project/collaboration management) and networking and hardware technologies.

Previous Work Experience

Prior to joining Forrester, Tim served in executive management and mentoring roles in the vendor, user, industry analyst, and venture capital aspects of the IT industry. He has been a featured speaker at many industry conferences involving business intelligence, data warehousing, performance management, and enterprise applications and has been published in Austin-American Statesman, BI Review, DM Review, and Intelligent Enterprise. Tim is a member of the Corporate Portfolio Management Association.


Tim attended Iowa State University, majoring in computer science and math and business administration.

Tim Harmon's Research

  • For Sales Enablement Professionals

    Report: The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013

    In Forrester's 40-criteria evaluation of partner relationship management (PRM) platform vendors, we identified the seven most significant software providers in the category — Channeltivity...

    • Downloads: 299
  • For Sales Enablement Professionals

    Report: B2B Marketing Tactics: Learning From Other Verticals

    In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. I...

    • Downloads: 447
  • For Sales Enablement Professionals

    Report: Partner Relationships Need Their Own Management System

    Channel-oriented tech vendors and other business-to-business (B2B) companies (telecommunications, life sciences, insurance, or industrial goods) have had the need for partner relationship manage...

    • Downloads: 198
  • For Sales Enablement Professionals

    Report: The Shape-Shifting Tech Industry Channel Ecosystem

    While cloud computing has been a boon for the tech industry in general, for channel partners the story is different. Channel partners have to deal with shrinking product margins, skills shortage...

    • Downloads: 349
  • For Sales Enablement Professionals

    Report: Partner Marketing Capabilities Assessment

    To systematically determine how well your partner marketing program is performing today, and set a baseline for what to improve moving forward, measuring all the significant activity you put int...

    • Downloads: 43
  • For Sales Enablement Professionals

    Report: The 15 Rules For Cracking The SMB Market

    As big as the small and medium-size business (SMB) market is, both in terms of sheer numbers and IT spend, only a handful of tech vendors have penetrated it with what can be deemed success. Base...

    • Downloads: 1687
  • For Sales Enablement Professionals

    Report: Road Map: Corporate Portfolio Management — A New Market For Project Portfolio Management

    Fifty years into its life as a business tool, project portfolio management (PPM) is a weather-worn but proven asset to IT and sophisticated project managers alike. But growth is beginning to tai...

    • Downloads: 1176
  • For Sales Enablement Professionals

    Report: Channel Models In The Era Of Cloud

    To identify channel partners' plans, readiness, barriers, and needs as cloud technologies emerge, Forrester Research joined with Outsource Channel Executives (OCE) to survey distributors, value-...

    • Downloads: 1376
  • For Sales Enablement Professionals

    Report: Demand Insights: The SMB Software Market 2010

    Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as ...

    • Downloads: 1030
  • For Sales Enablement Professionals

    Report: Demand Insights: The SMB Software Market

    Small and medium-size businesses' (SMBs') software priorities, investment levels, vendor relationships, buying processes, and use of IT differ significantly from large enterprises'. Technology m...

    • Downloads: 987
View all of Tim Harmon's Research

Clients who work with Tim Harmon also work with: