Forrester Research : Analyst : Tim Harmon

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Tim Harmon

Principal Analyst - Team Lead serving Sales Enablement PROFESSIONALS

Find Tim on:
Blog: Sales Enablement Blog

Tim serves Sales Enablement Professionals in developing SMB go-to-market channels via the application of best practices, business plans, metrics, tools, resources, relationships, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on demand chain business models. Tim is a leading expert on business applications software (enterprise resource planning, business intelligence, marketing automation, and social project/collaboration management) and networking and hardware technologies.

Previous Work Experience

Prior to joining Forrester, Tim served in executive management and mentoring roles in the vendor, user, industry analyst, and venture capital aspects of the IT industry. He has been a featured speaker at many industry conferences involving business intelligence, data warehousing, performance management, and enterprise applications and has been published in Austin-American Statesman, BI Review, DM Review, and Intelligent Enterprise. Tim is a member of the Corporate Portfolio Management Association.

Education

Tim attended Iowa State University, majoring in computer science and math and business administration.

Research Coverage:

B2B Marketing, Business Intelligence, Cloud Computing, Customer Relationship Management (CRM), Go-To-Market Strategies, Hosting & Managed Services, IT Infrastructure & Operations, Information Management, Infrastructure Architectures, Outsourcing, Partner Relationship Management, Tech Partners & Channels

Tim Harmon's Research

For Sales Enablement Professionals
Report: Being Strategic Does Not Guarantee Partner Loyalty
Tim HarmonMay 01, 2013
Every few years, channel partners reassess their vendor portfolios and determine how much to invest in each of their relationships. The tech industry ecosystem is now in that state, and tech ven...
- Downloads: 47
For Sales Enablement Professionals
Report: Cloud Channel Trends, 2013 To 2014
Tim Harmon, Jonathan SilberFebruary 28, 2013
Forrester recently surveyed channel partner company executives on their business model plans with respect to cloud computing. What we learned: After much gnashing of teeth (over marginalized pro...
- Downloads: 416
- Rating:
For Sales Enablement Professionals
Report: B2B Marketing Tactics And Results: Channel-Oriented Versus Direct
Tim HarmonFebruary 19, 2013
In this economic climate of scrutinized marketing budgets and demonstrable return on investment (ROI) expectations, business-to-business (B2B) marketers need to make sure that they're doing the ...
- Downloads: 159
For Sales Enablement Professionals
Report: Partner Loyalty Metrics That Matter
Tim HarmonDecember 04, 2012
Program performance management is about systematic measurement and relentless adjustment, in this case, of your channel partner loyalty program. Identifying the right metrics and implementing th...
- Downloads: 147
- Rating:
For Sales Enablement Professionals
Report: How Customers Value IaaS Cloud Channels
Tim HarmonSeptember 05, 2012
The infrastructure-as-a-service (IaaS) cloud business, with its high margins, is a strong attractant to a slew of provider channels. But customers view different provider types differently in te...
- Downloads: 322

View all of Tim Harmon's Research

For Sales Enablement Professionals
Report: The 15 Rules For Cracking The SMB Market
Tim HarmonMay 16, 2011
As big as the small and medium-size business (SMB) market is, both in terms of sheer numbers and IT spend, only a handful of tech vendors have penetrated it with what can be deemed success. Base...
- Downloads: 1502
For Sales Enablement Professionals
Report: Road Map: Corporate Portfolio Management — A New Market For Project Portfolio Management
Tim HarmonAugust 21, 2008
Fifty years into its life as a business tool, project portfolio management (PPM) is a weather-worn but proven asset to IT and sophisticated project managers alike. But growth is beginning to tai...
- Downloads: 1149
For Sales Enablement Professionals
Report: Channel Models In The Era Of Cloud
Tim Harmon, Peter O'NeillNovember 03, 2010
To identify channel partners' plans, readiness, barriers, and needs as cloud technologies emerge, Forrester Research joined with Outsource Channel Executives (OCE) to survey distributors, value-...
- Downloads: 1288
For Sales Enablement Professionals
Report: Demand Insights: The SMB Software Market
Tim HarmonJune 15, 2009
Small and medium-size businesses' (SMBs') software priorities, investment levels, vendor relationships, buying processes, and use of IT differ significantly from large enterprises'. Technology m...
- Downloads: 972
For Sales Enablement Professionals
Report: Demand Insights: The SMB Software Market 2010
Tim HarmonAugust 09, 2010
Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as ...
- Downloads: 1004