Forrester Research : Analyst

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Tim Walters, Ph.D.

Senior Analyst serving Application Development & Delivery PROFESSIONALS

Blog: Application Development & Delivery Blog

Tim serves Application Development & Delivery Professionals. He leads Forrester's research on intranets/employee portals and the emerging next-generation information workplace, as well as portal server technologies and globalization practices, including machine translation. Tim also covers web content management and Microsoft SharePoint as a content and collaboration platform.

Previous Work Experience

Tim comes to Forrester with a powerful combination of experience in teaching, advising, and software marketing and strategy. Most recently, he was director of international marketing and strategy for FatWire, a leading WCM provider, where he managed all marketing, competitive intelligence, and vertical market programs outside of North America. Earlier, Tim was a professor at the University of Rochester and New York University.

Education

Tim has a B.A. in political science from Oregon State University and a Ph.D. from the Humanities Center at Johns Hopkins University.

Research Coverage:

Accenture, Cognizant Technology Solutions, Digital Asset Management, Document Management, Enterprise Content Management, IBM, Information Management, Infosys Technologies, Microsoft, Tata Consultancy Services, Web Content Management, Wipro

Reports (7)
Social (1)

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Marketing Leadership (6)
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Media Mix (7)
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Customer Experience Management (2)
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8 results in Everything

Past 6 months
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Strategic Plan: The Marketing Mix Optimization Playbook
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For CMO Professionals
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Organization: The Marketing Mix Optimization Playbook
Luca S. PaderniDecember 20, 2012
Most marketers have earned their stripes through corporate work experience and business-school training that takes a top-down linear approach to marketing planning and optimization. Today, the...
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Luca S. PaderniJanuary 15, 2013
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Luca S. PaderniDecember 28, 2012
Marketing mix modeling is a powerful tool that provides a holistic understanding of marketing performance across channels. With marketing mix modeling, marketers can positively affect business...
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Tim Walters, Ph.D.

Senior Analyst serving Application Development & Delivery PROFESSIONALS

Research Coverage:

Refine your results

Role

Topics

All Topics

For Marketing Leadership Professionals

Report:Evaluate Your Marketing Optimization Initiative

For Marketing Leadership Professionals

Report:The Scientific Method Comes To Marketing

For Marketing Leadership Professionals

Report:Manage Your Marketing Mix Modeling Vendors

For Marketing Leadership Professionals

Report:Boost Marketing Returns With Model-Driven Insights

For Marketing Leadership Professionals

Report:Align Marketing Goals With Business Objectives

For CMO Professionals

Report:Marketers Need To Acquire Adaptive Skill Sets

For Marketing Leadership Professionals

Blog:How To Make The Most Of Your Investments Across The Marketing Mix

For Marketing Leadership Professionals

Report:Deliver Transparent Returns On Your Marketing Dollar

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