Forrester Research : Analyst

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Tim Walters, Ph.D.

Senior Analyst serving Application Development & Delivery PROFESSIONALS

Blog: Application Development & Delivery Blog

Tim serves Application Development & Delivery Professionals. He leads Forrester's research on intranets/employee portals and the emerging next-generation information workplace, as well as portal server technologies and globalization practices, including machine translation. Tim also covers web content management and Microsoft SharePoint as a content and collaboration platform.

Previous Work Experience

Tim comes to Forrester with a powerful combination of experience in teaching, advising, and software marketing and strategy. Most recently, he was director of international marketing and strategy for FatWire, a leading WCM provider, where he managed all marketing, competitive intelligence, and vertical market programs outside of North America. Earlier, Tim was a professor at the University of Rochester and New York University.

Education

Tim has a B.A. in political science from Oregon State University and a Ph.D. from the Humanities Center at Johns Hopkins University.

Research Coverage:

Accenture, Cognizant Technology Solutions, Digital Asset Management, Document Management, Enterprise Content Management, IBM, Information Management, Infosys Technologies, Microsoft, Tata Consultancy Services, Web Content Management, Wipro

Reports (8)
Charts & Figures (6)

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Past 6 months
Luca S. Paderni
Media Mix

For Marketing Leadership Professionals
Report:Align Marketing Goals With Business Objectives
Strategic Plan: The Marketing Mix Optimization Playbook
Luca S. PaderniDecember 28, 2012
Marketing mix optimization — the practice of using data-driven insights to strategically allocate and optimize marketing budgets across channels — is a powerful tool to help marketers...
- Downloads: 313
For Interactive Marketing Professionals
Report:The Forrester Wave™: Marketing Mix Modeling, Q2 2013
The Nine Providers That Matter Most And How They Stack Up
Tina Moffett, Luca S. PaderniMay 21, 2013
Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...
- Downloads: 14
For CMO Professionals
Report:Marketers Need To Acquire Adaptive Skill Sets
Organization: The Marketing Mix Optimization Playbook
Luca S. PaderniDecember 20, 2012
Most marketers have earned their stripes through corporate work experience and business-school training that takes a top-down linear approach to marketing planning and optimization. Today, the...
- Downloads: 597
Charts & Figures:Marketers Adopt Marketing Mix Modeling To Validate Investments/Plan For The Future
Business Case: The Marketing Mix Optimization Playbook
Luca S. PaderniDecember 28, 2012
For Marketing Leadership Professionals
Report:Manage Your Marketing Mix Modeling Vendors
Performance Management: The Marketing Mix Optimization Playbook
Luca S. PaderniJanuary 11, 2013
Successful optimization of the marketing mix requires careful coordination of multiple data streams, generation of insights from marketing mix models, and careful review of budget allocation...
- Downloads: 174
For Marketing Leadership Professionals
Report:Deliver Transparent Returns On Your Marketing Dollar
Business Case: The Marketing Mix Optimization Playbook
Luca S. PaderniDecember 28, 2012
Marketing mix modeling is a powerful tool that provides a holistic understanding of marketing performance across channels. With marketing mix modeling, marketers can positively affect business...
- Downloads: 234
For Marketing Leadership Professionals
Report:The Scientific Method Comes To Marketing
Executive Overview: The Marketing Mix Optimization Playbook
Luca S. PaderniJanuary 09, 2013
When making their investment decisions across the marketing mix, senior marketers face the constant challenge of coping with the proliferation of communication and engagement platforms while facing...
- Downloads: 448
- Rating:
For Marketing Leadership Professionals
Report:Evaluate Your Marketing Optimization Initiative
Benchmarks: The Marketing Mix Optimization Playbook
Luca S. Paderni, Cory MunchbachJanuary 14, 2013
Few marketers have a structured approach to optimizing their marketing mix, often missing the opportunity to deliver better results with the same level of investment or to effectively reallocate...
- Downloads: 211
For Marketing Leadership Professionals
Report:Boost Marketing Returns With Model-Driven Insights
Tools And Technology: The Marketing Mix Optimization Playbook
Michael Glantz, Luca S. PaderniDecember 27, 2012
Marketing mix modeling is undergoing a transformation as marketers increasingly demand that vendors provide solutions that can be updated frequently, easily aggregate data streams, provide...
- Downloads: 282

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Tim Walters, Ph.D.

Senior Analyst serving Application Development & Delivery PROFESSIONALS

Research Coverage:

Refine your results

Role

Methodology

Topics

For Marketing Leadership Professionals

Report:Align Marketing Goals With Business Objectives

For Interactive Marketing Professionals

Report:The Forrester Wave™: Marketing Mix Modeling, Q2 2013

For CMO Professionals

Report:Marketers Need To Acquire Adaptive Skill Sets

Charts & Figures:Marketers Adopt Marketing Mix Modeling To Validate Investments/Plan For The Future

For Marketing Leadership Professionals

Report:Manage Your Marketing Mix Modeling Vendors

For Marketing Leadership Professionals

Report:Deliver Transparent Returns On Your Marketing Dollar

For Marketing Leadership Professionals

Report:The Scientific Method Comes To Marketing

For Marketing Leadership Professionals

Report:Evaluate Your Marketing Optimization Initiative

For Marketing Leadership Professionals

Report:Boost Marketing Returns With Model-Driven Insights

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