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Tim Walters, Ph.D.

Senior Analyst serving Application Development & Delivery PROFESSIONALS

Tim serves Application Development & Delivery Professionals. He leads Forrester's research on intranets/employee portals and the emerging next-generation information workplace, as well as portal server technologies and globalization practices, including machine translation. Tim also covers web content management and Microsoft SharePoint as a content and collaboration platform.

Previous Work Experience

Tim comes to Forrester with a powerful combination of experience in teaching, advising, and software marketing and strategy. Most recently, he was director of international marketing and strategy for FatWire, a leading WCM provider, where he managed all marketing, competitive intelligence, and vertical market programs outside of North America. Earlier, Tim was a professor at the University of Rochester and New York University.


Education

Tim has a B.A. in political science from Oregon State University and a Ph.D. from the Humanities Center at Johns Hopkins University.

Research Coverage:

Accenture, Cognizant Technology Solutions, Digital Asset Management, Document Management, Enterprise Content Management, IBM, Information Management, Infosys Technologies, Microsoft, Tata Consultancy Services, Web Content Management, Wipro

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  • Nate Elliott
  • Marketing Organization & Culture

  • For Marketing Leadership Professionals

    Report:The Right Way To Globalize Your Interactive Marketing Programs

    Provide Each Local Team With The Right Mix Of Assets And Support

    Nate ElliottDecember 02, 2011

    There are lots of reasons multinational companies' global and local interactive marketing teams are rarely on the same page: Global teams prefer uniform programs and technologies, local teams fear a...

    • Downloads: 331

  • For Marketing Leadership Professionals

    Report:The State Of Social Media Marketing In Europe, 2011

    Measurement And Staffing Challenges Keep Social From Taking Off

    Nate ElliottSeptember 19, 2011

    As more European consumers use social media, more European interactive marketers are adopting the channel as well. But there are still key challenges to overcome. First, marketers fail to measure the...

    • Downloads: 587

  • For Marketing Leadership Professionals

    Report:The Key To Interactive Marketing In China

    Overcome Your Digital Challenges By Finding, Training, And Keeping Talented Staff

    Nate ElliottJuly 10, 2012

    China's 1.4 billion residents have more disposable income than they used to, and digital channels offer undoubtedly the best way to reach affluent Chinese consumers. But interactive marketing in...

    • Downloads: 149
    • Rating:

  • For Marketing Leadership Professionals

    Charts & Figures:Most Large Companies Are Dedicating Full-Time Resources To Social Marketing

    Interactive Marketers Should Set A Long-Term Social Marketing Plan Now

    Nate ElliottOctober 14, 2010

  • For Marketing Leadership Professionals

    Report:Coordinate Your Social Marketing Stakeholders And Resources

    Stakeholder Map: The Social Marketing Playbook

    Nate ElliottJune 19, 2012

    Most large companies are now working on coordinating their social applications. At this stage, sharing the right resources is the biggest challenge. Interactive marketers must play the role of...

    • Downloads: 1051
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  • For Marketing Leadership Professionals

    Report:Midyear Planning: Predictions For 2011

    Marketers Move Toward Multichannel Planning And Execution

    Emily Riley, Nate Elliott, Augie Ray, Shar VanBoskirk, Michael Greene, Melissa Parrish, Sean CorcoranJuly 29, 2010

    Interactive marketers are working hard to keep up with the evolving landscape of channels, tools, and technologies at their disposal for 2011 budget planning. Seventy percent of marketers expect...

    • Downloads: 1295

  • For Marketing Leadership Professionals

    Report:The Interactive Brand Ecosystem

    Put Interactive Marketing At The Heart Of Your Branding Campaigns

    Nate ElliottApril 20, 2011

    Your customers have entered an era of interactivity; it's time for your branding campaigns to catch up. Rather than continue to develop your brand in 30-second snippets and hope you can build a...

    • Downloads: 1736

  • For Marketing Leadership Professionals

    Report:Social Marketing Spending In 2011

    Benchmarks: The Social Marketing Playbook

    Nate ElliottJune 26, 2012

    Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive...

    • Downloads: 1999
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  • For Marketing Leadership Professionals

    Report:2012 Interactive Marketing Predictions

    Marketing Gets Customized For Social, Local, Mobile, Multiscreen Consumers

    Joanna O'Connell, Ari Osur, Elizabeth Shaw, Melissa Parrish, Emily Riley, Nate ElliottDecember 07, 2011

    Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects customized,...

    • Downloads: 1671

  • For Marketing Leadership Professionals

    Report:Mix Art And Science For Marketing Success

    Vision: The Marketing Mix Optimization Playbook

    Nate ElliottJanuary 14, 2013

    Marketers have access to more marketing channels than ever before — but most of them are struggling to cope with this increasing complexity. For CMOs and senior marketers, all of these new...

    • Downloads: 374
    • Rating:
 
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