Forrester

For Sales Enablement Professionals

Client Inquiry:What Are Best Practices In Developing A Partnership Tool Kit?

What are best practices in developing a partnership tool kit?

For Sales Enablement Professionals

Client Inquiry:Are There Any Advantages To Being Aligned To Industry Versus Just Products For SMB Marketing?

Are there any advantages to being aligned to industry versus just products for SMB marketing?

For CIO Professionals

Webinar:Future IT Models – Pros and Cons

New IT organizational models are emerging from IT shop experiments and innovative thinking by management consulting firms. These models attempt to overcome the silos both within IT and between IT and...

• Downloads: 365

For Consumer Product Strategy Professionals

Blog:Admob Network Metrics

Admob released a set of metrics about their business today. They provide some well-organized and clear data around the number of ad impressions they are serving and to what devices in what countries....

For Application Development & Delivery Professionals

Client Inquiry:What Are Best Practices For Scorecard Development?

We are trying to develop a comprehensive executive-level scorecard for our administration area or operations/service areas, not IT. We are looking for best practices to help us develop the format or...

For Enterprise Architecture Professionals

Report:Got Content? You Need Information Architects

The inability to find content, a lack of compliance, and poor customer experiences all add up to real costs. If you care about getting the right information to the right people at the right time and...

• Downloads: 971

For eBusiness & Channel Strategy Professionals

Report:Using Digital Channels To Create Breakthrough Multichannel Relationships

How eBusiness Executives Can Adapt To Changing Consumer Behavior

Operating in a multichannel environment isn't new, but it's becoming increasingly complex. Customers spend more time online and increasingly use digital channels to do more than just buy goods...

• Downloads: 2712

For Infrastructure & Operations Professionals

Webinar:Redefining Your Enterprise Mobility Policy To Enable Empowered Workers

Within the next 12 to 18 months, most IT managers worldwide will significantly alter their mobile computing strategies due, in part, to the prevalence of consumer smartphones, maturing...

• Downloads: 171

For Security & Risk Professionals

Client Inquiry:How Should We Determine Appropriate Application Security?

Which apps require more security versus less security?

For Consumer Product Strategy Professionals

Blog:Carriers Getting Serious about Mobile Advertising

Boost Mobile and Cellfire announced a partnership today to put Cellfire's coupon application on their cell phones. The article doesn't say that Boost will pre-load the application, but a spot...

For Customer Insights Professionals

Client Inquiry:Providing Guidelines On The Competitive Intelligence Process

Can Forrester give some guidelines on the process of competitive intelligence?

For Enterprise Architecture Professionals

Tool:Agile Adoption Continues To Grow

For eBusiness & Channel Strategy Professionals

Blog:Mobile Coupons - What about them?

This is probably one of the top 10 inquiries I get from clients. Should I have a mobile coupon offering? If so, what form of mobile technology should I use? Our new report, "Mobile Coupons: Gold...

For Marketing Leadership Professionals

Report:Consumer Cloud Services Are The Foundation For Multidevice Strategies

A Consumer Product Strategy Introduction To The Personal Cloud

Consumers are embracing cloud services now without realizing it. Amazon.com's Kindle, the Palm Pre, Spotify, virtually every Google product, and a raft of products from other brands are now using...

• Downloads: 1045

Discussion:What “Greenfields” Are You Planning? And Are They Worth It?

I’m at my desk preparing for the Forrester Infrastructure & Operations Forums in Las Vegas (May 24-25) and Paris (June 19-20). I'm hoping to collect a few more real-life examples of “Greenfield”...

For eBusiness & Channel Strategy Professionals

Report:US Leisure Travel Sale Seekers Are On The Rise

Travelers Seeking Deals And Discounts Online Have Increased 55% Since Q4 2007

The effects of the US recession are painfully visible in the increase in leisure travelers looking for travel deals and discounts online. Sale Seekers — US online leisure travelers who use...

• Downloads: 450

For Marketing Leadership Professionals

Tool:Social Participation Soars Among iPad Owners And Intenders

For eBusiness & Channel Strategy Professionals

Report:2007 US Airline Web Site Rankings

Forrester's Competitive Site Assessment Ranks 10 US Airlines

Forrester evaluated the Web sites of the 10 largest US-based network and low-cost carriers — AirTran Airways, Alaska Airlines, American Airlines, Continental Airlines, Delta Air Lines, JetBlue...

• Downloads: 419

For eBusiness & Channel Strategy Professionals

Report:Individual Purchasers Of Health Insurance Want Control

The Demographic Profiles And Attitudes Of US Individual Purchasers Of Health

Who's purchasing individual insurance? And why? To answer these and other questions, we looked at Forrester's North American Technographics® Healthcare Online Survey, Q2 2008. We found that...

• Downloads: 554

For CIO Professionals

Tool:Cloud Computing Is A Higher Priority Than Implementing SaaS

For Customer Insights Professionals

Blog:Find Your Insights Silver Lining With The Customer Analytics Playbook

  The deluge of customer data shows no signs of abating. The perpetually-connected customer leaves data footprints in every interaction with a brand. This presents tremendous opportunities for...

For eBusiness & Channel Strategy Professionals

Tool:Consumer Adoption Of Mobile Applications In Key Asian Markets

For Marketing Leadership Professionals

Webinar:It's Time To Bury The Marketing Funnel

CMOs must bury the marketing funnel and embrace the customer life cycle. More than a century after its first use, marketing leaders still use the "marketing funnel" to describe three key aspects of...

• Downloads: 216

For Security & Risk Professionals

Client Inquiry:Should We Use OAuth For A Single Security Domain?

My organization is just beginning to externally expose services for our first native mobile application. We currently have a single sign-on (SSO) security infrastructure for our web applications....

For Customer Experience Professionals

Blog:Want To Win A Voice Of The Customer Award? Prove Business Impact

Over the past few weeks, I’ve been part of a group that picked the winners of Forrester’s Voice Of The Customer Awards for 2011. I can’t yet tell you the names of the three winners...