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Based in Sydney, Australia, Tim serves CIOs. He helps clients better manage their IT departments and ensure IT is delivering the solutions required by the business. His research focuses on the key IT challenges for CIOs and IT departments in Asia Pacific, as well as providing insights into the technologies that will deliver significant business value over the next few years. He also assists clients with the design of IT organizations, IT governance and processes, and IT/business alignment.
Tim also works with members of The CIO Group in the Forrester Leadership Boards in Asia Pacific. In this role, he writes CIO-targeted research, answers or facilitates answers for individual members' business and technology inquiries, and facilitates CIO Group member exchanges and peer-to-peer discussions.
Tim comes to Forrester with more than 10 years of IT analyst experience with ICT vendors and IT research providers. Most recently, he was the research director of IT solutions at IDC in Australia, where he assisted IT vendors in designing solutions to better fit market requirements and assisted user clients with their strategies to improve the effectiveness of their IT functions. In this role, he developed a reputation as a respected and sought-after industry analyst and an entertaining and informative public speaker on many of the key trends in the IT market.
Prior to this role, Tim worked with Hutchison 3G as an analyst, helping to launch and optimize its direct sales channels and developing strategies to increase the use of non-voice products on the high-speed 3G network. He also spent a number of years working as an independent ICT analyst. In addition, he worked for IDC in the UK, managing its European Wireless & Mobile Communications research program.
Tim is a highly regarded industry speaker, presenting regularly to CIOs and senior IT and business audiences at IT conferences in Asia Pacific and across the globe.
Tim holds a bachelor's degree in marketing and research from the University of Technology, Sydney.
Forrester Applies Its Web Site User Experience Review Methodology To Four Top UK Grocers
Forrester evaluated the user experience at the Web sites of four leading UK online grocery retailers: Asda, Sainsbury's, Tesco, and Waitrose. Overall scores were above average, but no site passed our...
Processes: The Customer Experience Ecosystem Playbook
To make meaningful customer experience improvements, organizations need to align their customer experience ecosystems. That requires understanding customers' deep needs, viewing interactions from the...

Tools And Technology: The Digital Customer Experience Improvement Playbook
Selecting the right interactive design vendor is a complex and stressful task. The splinternet — an explosion of digital touchpoints across an array of proprietary platforms — makes that...


Look To Specialists For Niche Skills In Mobile Experience Design
Companies increasingly see the need to offer differentiating mobile experiences. However, they struggle to find the skills and support they need to deliver useful and usable mobile services that make...
Social Media Management Gives Control To Members And Builds The Brand
Giffgaff, a low-cost mobile virtual network operator, uses an online community for customer support, sales and marketing, as well as product development functions. To ensure a positive customer...
Compelling customer experiences stem from a company's deep understanding of its target customers' goals and behaviors. This requires uncovering customer needs in a disciplined manner. This report...
Design Firms Need Disciplined Approaches To Improve Online Experiences
Forrester's evaluations of Web sites and design personas created by the leading interactive agencies in North America and the UK show that agencies struggle to consistently create digital experiences...
Assess your customer journey map by completing this scorecard.

Ensure Personas Accurately Reflect Customers' New Behaviors And Technologies
Personas are ideal tools to guide the design of products, channels, and messaging, but companies are concerned that they fail to keep track of evolving behaviors. Although customers' psychographics...
CARS Improves Customer Experience And Supports The Bank's Growth Strategy
Forrester has predicted that the next generation of online experiences will be customized, aggregated, relevant, and social (CARS). We can already see early examples of companies that are...
Forrester Applies Its Evaluation Methodology To Personas Provided By Nine UK Interactive Agencies
Forrester applied its persona evaluation criteria to reference personas provided by nine interactive agencies in the UK for the recent Forrester Wave™. Most of the personas showed some room for...
Companies tell us that they're interested in using customer journey maps as tools to analyze and communicate their customers' perspectives on the interactions they deliver. Creating and using...

It's Time To Document Best Practices For Social Media And Customer Experience
Social media already plays a role at each step of customers' complex journeys to discover, evaluate, buy, access, use, and get support for products and services. Customer experience professionals...
Our team is brainstorming ways to upgrade our internal site, and we are curious to know if there are any best practices in this area. Specifically, is there analysis on desired features and...
Design personas and customer journey maps are valuable tools that support companies' tactical design decisions and the high-level strategic goal of progressing toward Experience-Based...
As part of a recent evaluation of UK interactive marketing agencies' Web design capabilities, Forrester applied its Brand Image Review methodology to 18 reference sites provided by nine agencies. We...
Design personas have become widely used tools for design teams, but the state of persona adoption is uneven. While some companies are still novices, others are seeking ways to optimize their use of...
Personas Have Evolved To Support Differentiated Customer Experience Design In The Age Of The Customer
Personas offer a proven solution for a common design challenge: Keeping the end user in mind during all phases of design, development, and testing. Recently, shortsighted firms have wrongly dismissed...

Specialty retailer, Mothercare Group, worked with self-service vendor, Transversal, to improve knowledge management across its three key touchpoints — the Web, call centers, and retail stores....
Introduce Personas With Clear Purposes And Embed Them In Processes
Despite ample evidence of the value that personas contribute to user experience design and related business results, some firms still struggle to use them to the greatest effect. At the root of many...
Five Firms Describe How Customer Journey Mapping Helps Them
Forrester clients tell us that they're eager to use customer journey maps because they see the documents as ideal tools to analyze and communicate their customers' perspectives on the interactions...

Forrester Applies Its Web Site User Experience Review Methodology To Four Top UK Banks
Forrester evaluated the user experience at the public-facing Web sites of the four leading UK banks by share of primary current accounts: Lloyds TSB, Barclays Bank, NatWest, and HSBC Bank. No site...