Forrester

Tirthankar serves Sales Enablement Professionals, in particular channel marketing and channel management professionals. He provides insights and guidance on partner go-to-market and partner program strategies using consulting engagements, market intelligence, industry best practices, and other benchmarking tools. He has worked on various consulting assignments including partner identification, partner loyalty assessment, and partner program assessment, and he has conducted multiple advisory council workshops with partners and channel managers.

His research focuses on understanding the impact of technological disruptions on channels, evolution of traditional channel, the changing role of tech distributors, transformation of partner programs and best practices, and emergence of alternate routes-to-market.

Tirthankar joined Forrester through its acquisition of Springboard Research. Prior to Springboard, Tirthankar worked with Greenfield Online (now Toluna), leading a team in India to support their entire worldwide survey sampling process. Before this, he worked at IDC India, managing consulting assignments for IT and telecom clients. He has more than 15 years of advisory, consulting, business development, and channel management experience.

Tirthankar earned a degree in economics from MS University, India, and a postgraduate diploma in business management from International Management Institute, New Delhi, with a specialization in marketing.