Senior Vice President and COO, Mileage Plus Holdings, LLC
Thomas F. O'Toole is Senior Vice President and Chief Operating Officer, Mileage Plus Holdings, LLC for United, the world's leading airline. In this role, Mr. O'Toole is responsible for leading the company's worldwide loyalty programs (Mileage Plus and OnePass), program growth, credit card portfolio, partner relationships, customer analytics, customer relationship management systems, media business and business development.
Prior to his current position, Mr. O'Toole was Senior Vice President and Chief Marketing Officer for United Airlines, overseeing the development and implementation of the company's worldwide brand, marketing, distribution, customer experience, ecommerce, merchandising and customer contact strategies.
Before joining United Airlines, Mr. O'Toole was Chief Marketing Officer and Chief Information Officer for Global Hyatt Corporation, there nearly 14 years. He was responsible for overseeing brand strategy, marketing, loyalty programs, distribution, ecommerce, reservations, information technology and related functions for Hyatt's operating companies and brands worldwide.
Mr. O'Toole holds a bachelor's degree in communications research methodology and a master's degree in applied communication theory from Cleveland State University. He and his family live in Chicago's north suburbs.