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For Marketing Leadership Professionals

Top European Consumer Mobile Predictions For 2009

January 09, 2009

By Pete Nuthall with Thomas Husson, Ian Fogg, Michelle de Lussanet de la Sabloniere, Julie A. Ask, Laura Wiramihardja

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Why Read This Report

The economic recession will cast its shadow over the mobile world in 2009. The ramifications of consumers tightening their belts will become increasingly visible as the year progresses. Among the hardest hit will be the handset manufacturers as handset replacement cycles lengthen. During the inevitable cost cutting, operators' biggest investments — network upgrades — will be delayed, as 2009 promises to be the toughest year so far for the European consumer mobile industry.
Tags: Broadband & Remote Access, Broadband Fixed Wireless Access, Consumer Electronics & Technology, Consumer Mobile Adoption, Consumer Mobile Devices, eCommerce, Mobile Channel for Consumers, Mobile Services, Short Messaging Service, Tech Sector Economics, Telecommunication Services, Voice Services, Wireless Data Services, Wireless Voice Services - Mobile Voice & VoWiFi
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