CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Marketing Leadership Professionals

Top Social Computing Predictions For 2008 – A Social Computing Report

January 15, 2008

By Charlene Li, Jeremiah Owyang, Peter Kim with Josh Bernoff, Scott Wright

  • 2118 downloads
  • 0 comments
  • Rating:

Why Read This Report

In the fast changing world of Social Computing, there's only one constant, that people will continue to connect with each other in new and different ways, causing upheavals in the way companies and institutions relate to them. To help chart the muddied waters in the coming year, Forrester offers these predictions for 2008, together with suggestions for what marketers should do to prepare for them. To stay nimble and effective, interactive marketers should put brand monitoring in place, focus on objectives over technologies, and go for speed over perfection in applications deployment.
Tags: Brand Monitoring, Brand Tactics, Co-Creation, Customer Experience Management, Emerging Media, Emerging Methods, Interactive Marketing Strategy and Process, Social Computing, Social Marketing, Social Media, Web 2.0, Web Design & Usability
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart