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For Marketing Leadership Professionals

Topic Overview: Interactive Marketing Maturity

A Guide To Forrester's Resources For Maturing Your Interactive Marketing

November 22, 2011

By David Truog, Emily Riley with Cliff Condon, Sarah Glass, Sarah Takvorian

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Why Read This Report

As an interactive marketer your role is growing more important than ever, but the resulting increased visibility brings closer scrutiny and pressure to clarify your direction, budgets, staffing, and processes. To help, this short Topic Overview highlights resources from Forrester that address this challenge, including quantitative research reports, best practices, and a new type of research resource: an interactive benchmarking tool that enables you to assess how you compare to our panel of 250 interactive marketing professionals through your answers to five essential questions.
Tags: Interactive Marketing Strategy and Process
US $ 499
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TABLE OF CONTENTS

  • Step 1: Assess Your Position
  • Step 2: Plot Your Course
  • Step 3: Plan How To Execute Effectively
  • Step 4: Customize Your Benchmark
  • For More Information
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