Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Tracy Stokes

Principal Analyst serving CMO PROFESSIONALS

Find Tracy on:
Blog: CMO Blog

Tracy Stokes is a principal analyst serving CMOs. She is an expert on building brands through deep consumer understanding. Her research focuses on how to build your brand in a post-digital age.

Previous Work Experience

Tracy has more than 15 years of global consumer marketing experience in the CPG and retail/fashion industries. Prior to Forrester, Tracy led global brand marketing at Timberland, employing a customer-focused approach to rejuvenate the outdoor brand. As a brand marketer at Johnson & Johnson's Neutrogena, she built facial care categories in North America and led strategic brand development in Asia, including launching Neutrogena in China. Tracy began her career as an account manager for a boutique advertising agency in London.

Education

Tracy earned an M.B.A., with a concentration in marketing, from The Marshall School of Business at the University of Southern California. She also holds an M.A. in American studies from Purdue University and a B.A. in American studies from the University of Wales, Aberystwyth.

Research Coverage:

Adaptive Brand Marketing, Emerging Methods, In-store Marketing, Interactive Marketing Strategy and Process, Marketing Communications, Marketing Measurement, Marketing Messaging, Marketing Methods, Marketing Organization & Culture, Marketing ROI, Social Marketing, Social Media Communications

Reports (5)
Charts & Figures (7)

Refine your results

Date Range

Methodology

Consumer Technographics (1)

Topics

Media Mix (4)
Branding (2)
Interactive Marketing Strategy and Process (2)
Market Research (1)
Marketing Communications (1)
See all Topics
All Topics
- Branding (2)
- Interactive Marketing Strategy and Process (2)
- Market Research (1)
- Marketing Communications (1)
- Marketing Measurement (1)
- Marketing Methods (1)
- Marketing Organization & Culture (1)
- Media Mix (4)

Industry

Region

North America (1)

5 results in Reports

Tracy Stokes
Media & Entertainment

For CMO Professionals
Report:Why Marketers Must Integrate TV And Video Strategies
Tracy StokesJanuary 05, 2012
In addition to the variety of media options that the digital age has brought forth, TV is the next medium to get a digital makeover. New access points to the living-room screen and the invasion of...
- Downloads: 756
For CMO Professionals
Report:Traditional Paid Media Must Fuel Earned Media Efforts
Offline And Online Paid Media Placements Will Drive Earned Media Success
Tracy StokesOctober 13, 2011
Earned media is exploding. Born from traditional public relations (PR), its rapid adoption by marketers is being driven by new opportunities to drive word of mouth through social media. But earned...
- Downloads: 655
- Rating:
For CMO Professionals
Report:The Fall 2011 TV Advertising Upfronts Preview The Convergence Of TV And Digital
Tracy StokesAugust 09, 2011
The death knell of TV advertising's rule over the marketing landscape has often been rung as digital media's reach, effectiveness, and measurability have grown. But the fall 2011 TV upfronts indicate...
- Downloads: 543
For CMO Professionals
Report:The New Layers Of TV Audience Insight
Tracy StokesApril 16, 2012
Audiences are fundamentally changing the way they watch TV. Viewers are now active on a second screen — a tablet, PC, or mobile device — at the same time that the big screen is turned on....
- Downloads: 473
For CMO Professionals
Report:How To Build Your Brand With Generation Z
Tracy StokesFebruary 12, 2013
Generation Z, the generation born after the Millennials, are true digital natives who have grown up in the age of technology. The only world they know is a digital one — where they can connect...
- Downloads: 288
- Rating:

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Tracy Stokes

Principal Analyst serving CMO PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

All Topics

Industry

Region

For CMO Professionals

Report:Why Marketers Must Integrate TV And Video Strategies

For CMO Professionals

Report:Traditional Paid Media Must Fuel Earned Media Efforts

For CMO Professionals

Report:The Fall 2011 TV Advertising Upfronts Preview The Convergence Of TV And Digital

For CMO Professionals

Report:The New Layers Of TV Audience Insight

For CMO Professionals

Report:How To Build Your Brand With Generation Z

Browse