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Tracy Stokes

Principal Analyst serving CMO PROFESSIONALS

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Blog: CMO Blog

Tracy Stokes is a principal analyst serving CMOs. She is an expert on building brands through deep consumer understanding. Her research focuses on how to build your brand in a post-digital age.

Previous Work Experience

Tracy has more than 15 years of global consumer marketing experience in the CPG and retail/fashion industries. Prior to Forrester, Tracy led global brand marketing at Timberland, employing a customer-focused approach to rejuvenate the outdoor brand. As a brand marketer at Johnson & Johnson's Neutrogena, she built facial care categories in North America and led strategic brand development in Asia, including launching Neutrogena in China. Tracy began her career as an account manager for a boutique advertising agency in London.

Education

Tracy earned an M.B.A., with a concentration in marketing, from The Marshall School of Business at the University of Southern California. She also holds an M.A. in American studies from Purdue University and a B.A. in American studies from the University of Wales, Aberystwyth.

Research Coverage:

Adaptive Brand Marketing, Emerging Methods, In-store Marketing, Interactive Marketing Strategy and Process, Marketing Communications, Marketing Measurement, Marketing Messaging, Marketing Methods, Marketing Organization & Culture, Marketing ROI, Social Marketing, Social Media Communications

Reports (2)
Charts & Figures (2)

2 results in Reports

Tracy Stokes
Past 18 months
Tech Sector Economics

For CMO Professionals
Report:Marketing Budgets For 2012 Expose A Fear Of Commitment
Digital Media Spending Surpasses That Of Traditional Media, But Marketers Wait To Commit Spend
Tracy StokesNovember 28, 2011
As the economic recession lingers on, marketers remain cautious. Forecasts show that budgets are on the rise, but marketers are reluctant to commit. A more pragmatic marketer is emerging who wants...
- Downloads: 809
For CMO Professionals
Report:Metrics That Matter For B2C Marketers
Tracy StokesJanuary 13, 2012
As the economic malaise lingers on, marketers face increased pressure to prove the value of their marketing programs. And while many CMOs believe that future success will be judged on return on...
- Downloads: 666

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Tracy Stokes

Principal Analyst serving CMO PROFESSIONALS

Research Coverage:

For CMO Professionals

Report:Marketing Budgets For 2012 Expose A Fear Of Commitment

For CMO Professionals

Report:Metrics That Matter For B2C Marketers

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