For Enterprise Architecture Professionals

Treat Information As A Strategic Asset

Why Read This Report

Business cases to fund information management capabilities traditionally characterize information problems in ways that elicit little more than yawns from business executives. Data redundancy and information that can't be easily searched sound like issues that IT should solve. What compels business subject matter experts (SMEs) to engage with information architects? Evidence of the productivity and customer service gains that information agility makes possible. A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. This report outlines the business case of Forrester's solution for enterprise architecture (EA) executives working on information strategy and architecture. The report is designed to help you justify your information management investment by capturing the imagination of business execs rather than simply correcting the errors of the past.
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TABLE OF CONTENTS

  • Why Your Information Strategy Matters
  • The Carrot And The Stick: The Value Of An Effective Info Strategy
  • RECOMMENDATIONS

    You Can't Get To Significant Business Impact Without A Strategy
  • Supplemental Material
  • Related Research Documents
 
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