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For eBusiness & Channel Strategy Professionals

Trends 2009: European Online Retail

July 13, 2009

By Victoria Bracewell Lewis with Patti Freeman Evans, Lauriane Camus, Brendan McGowan

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Why Read This Report

It's official. Europe is in a recession. All of the major markets in Western Europe have declared their economies to be in decline. The question being asked by eBusiness and channel strategy professionals has shifted from, "Will the Internet economy be affected?" to "How bad will the Internet economy be affected?" However, what appears to be bad news for offline professionals is actually good news for online retailers and eCommerce firms.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Electronics & Technology, Consumer Retail & CPG, Direct Marketing, eCommerce, eCommerce Adoption, Online Shopping, Retail, Tech Sector Economics
US $ 499
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TABLE OF CONTENTS

  • Online Retail Is Recession-Resistant, With Consumer Behavior Changing
  • The Priorities For Retailers In 2009: Focus, Listen, And Expand
  • The Short Term: How To Get The eCommerce Edge And Boost Sales
  • Related Research Documents
 
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