Why Read This
While the major markets in Western Europe are still emerging from the impact of the financial crisis, the Internet channel continues to gain awareness and traction among consumers. Retail eBusiness and channel strategy executives will focus on retaining customers and increasing efficiency in 2010. In this environment, we expect that eBusiness and channel strategy professionals will promote online self-service to decrease costs, improve the multichannel customer experience, and keep their customers engaged. Retailers will primarily focus on keeping costs under control and will continue to track and test emerging technologies like mobile devices and social media.
Tags: B2C eCommerce, Brand & Product Web Sites, Cross Channel Strategies, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, eCommerce, eCommerce Adoption, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Customer Experience, Multichannel Selling Strategies, Online Shopping, Packaged Applications, Social CRM