Forrester

Why Read This Report

2010 is shaping up to be a much better year for retail banking. While there will undoubtedly be lingering effects of the recession, the industry feels that that the worst is behind it. So what should eBusiness and channel strategy executives expect for 2010? Forrester believes that executives should start planning for the recovery that will impact not only their budgets but also consumers' attitudes and appetites. They should focus on projects that provide broader metrics to better run their businesses and integration efforts to make multichannel interactions seamless for their customers. In addition, a better understanding of and deeper appreciation for marketing disciplines will become increasingly important for success as a channel executive.