North American insurers are reorienting from "business as usual," where actuaries and underwriter drove product creation and sales, to a "business as unusual" model, in which insurers sell a customer experience. Insurers are pivoting away from messages about what they sell to emphasizing how they help their customers manage risk. What’s behind the change? Even with a turning market, competitive pressures from the likes of Google, the wow factor of Apple, and the onslaught of new consumer tech that's populated insurance conference agendas all year are drawing insurer focus squarely toward the customer. So how will this new thinking drive insurance eBusiness strategy in the coming year?
- What are the key trends and drivers affecting North American insurance in 2012?
- How will these trends and drivers translate into business technology investments in 2012?
- What steps can insurance eBusiness professionals still take to address shifting market conditions?