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For eBusiness & Channel Strategy Professionals

Trends 2012: Online Retail In Australia Will Finally Hit Its Stride

Mobile Will Accelerate While Retailers Will Combine Speed With Scale

December 20, 2011

By Steven Noble with Zia Daniell Wigder, Lily Varon

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Why Read This Report

Online retail is booming in Australia — and with 93% of households set to gain access to gigabit broadband in the years ahead, today's growth is just the beginning. In 2012, five trends will shape this growth. Mobile commerce will become an important part of Australia's online retail mix. Marginal daily deal sites will fold, merge, or sell. Local lean startups will bring mass customization to more customers, placing pressure on the retail giants that lag in this area. A plucky few companies will find a way to combine the speed of online startups with the scale of the retail giants. And couriers, software developers, and other partners to online retail will step up their efforts to provide the services that eBusiness professionals actually require. To win in this environment, start with customers, business objectives, and strategy. Then take calculated risks while demanding business value from all partners.

Tags: B2C eCommerce, eCommerce, Mobile Channel for Consumers, Mobile eCommerce, Online Shopping, Retail, Transportation & Logistics
US $ 499
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TABLE OF CONTENTS

  • In 2012, eBusiness In Australia Will Prove Its Worth

  • RECOMMENDATIONS

    Start With Strategy, Then Be Meticulous And Bold
  • Supplemental Material
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