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For eBusiness & Channel Strategy Professionals

Trends 2012: US Retail eBusiness

January 13, 2012

By Sucharita Mulpuru with Patti Freeman Evans, Douglas Roberge

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Why Read This Report

eBusiness executives in retail will grapple with three key trends in 2012: growth of mobile device usage, heightened competition from Amazon.com, and continued market share shift to web retail. Specifically, retailers will need to answer the following questions: What is the right mobile road map for my business? How do I keep my business competitive with cutthroat pure-play companies? What do changing shopping channels mean for my long-term profitability?
Tags: B2C eCommerce, Brand & Product Web Sites, Client Computing Hardware, Consumer Electronics & Technology, Consumer Mobile Devices, Consumer Retail & CPG, eCommerce, IT Infrastructure & Operations, Mobile Channel for Consumers, Mobile eCommerce, Online Shopping, Retail, Tablets
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TABLE OF CONTENTS

  • Three Areas Of Focus Will Dominate Retail Road Maps In 2012
  • Other Topics Will Capture Retailer Interest But Won't Be Game-Changers (Yet)

  • RECOMMENDATIONS

    Prioritize Your 2012 Efforts To Address These Big Retail Forces
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