Forrester

Why Read This Report

2013 will be a unique year for CMOs of consumer-focused companies. They will have to drive their brands to deliver cohesive brand experiences that use digital to augment and extend their engagement with consumers in other channels and media. Most importantly, CMOs will have to overcome the current divide between digital marketing and brand marketing to successfully develop and implement compelling brand experiences. 2013 will also be the year CMOs will have to master investments in marketing technology and marketing innovation as well as merge content marketing with social marketing to maximize the benefit of both.