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For eBusiness & Channel Strategy Professionals

Trends In Brazil's eCommerce Market – A Social Computing Report

How Online Retail In Brazil Is Evolving Differently From Other Major Markets

Latest Update: November 23, 2011

By Zia Daniell Wigder with Beth Hoffman, Elizabeth Stark, Lily Varon

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Why Read This Report

Despite a slowdown in overall economic growth in Brazil, eCommerce continues to charge ahead. Forrester forecasts that online retail revenues in the country, currently US$10 billion, will double over the next five years, with growth in Brazil's online channel set to far outpace growth in traditional retail. Yet Brazil remains a market untapped by most global online retailers: Local players, providing heavily localized payment and delivery options, dominate the landscape. This report provides eBusiness and channel strategy professionals with some of the key trends in this emerging eCommerce market and outlines opportunities for companies interested in tapping into online shoppers in Brazil.
Tags: B2C eCommerce, Consumer Retail & CPG, Customer Experience Management, eCommerce, Financial Services, Globalization & Localization, Mobile Channel for Consumers, Mobile eCommerce, Online Shopping, Retail, Retail Payments, Social Computing, Transportation & Logistics, Web 2.0, Web Design & Usability
US $ 499
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TABLE OF CONTENTS

  • Brazil Continues To Drive The eCommerce Market In Latin America

  • RECOMMENDATIONS

    Brazil Presents Opportunities For Global eBusinesses Willing To Adapt
  • Supplemental Material
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