Why Read This
Despite a slowdown in overall economic growth in Brazil, eCommerce continues to charge ahead. Forrester forecasts that online retail revenues in the country, currently US$10 billion, will double over the next five years, with growth in Brazil's online channel set to far outpace growth in traditional retail. Yet Brazil remains a market untapped by most global online retailers: Local players, providing heavily localized payment and delivery options, dominate the landscape. This report provides eBusiness and channel strategy professionals with some of the key trends in this emerging eCommerce market and outlines opportunities for companies interested in tapping into online shoppers in Brazil.
Tags: B2C eCommerce, Consumer Retail & CPG, Customer Experience Management, eCommerce, Financial Services, Globalization & Localization, Mobile Channel for Consumers, Mobile eCommerce, Online Shopping, Retail, Retail Payments, Social Computing, Transportation & Logistics, Web 2.0, Web Design & Usability