For Customer Insights Professionals

Trends In Cross-Channel Campaign Management

Emerging Channels Outpace Existing Solutions

    Why Read This Report

    We recently surveyed 167 marketers using cross-channel campaign management (CCCM) solutions about their marketing programs and preferences. Users are generally satisfied with their cross-channel campaign management solutions, but challenges exist — especially around coordinating data and insights across multiple channels.
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    TABLE OF CONTENTS

    • Marketers Remain Patient With Cross-Channel Campaigns
    • WHAT IT MEANS

      Marketing Success Depends On More Than Technology
    • Supplemental Material
    • Related Research Documents