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For Marketing Leadership Professionals

Trial NFC To Connect The Real World With Mobile

The Time Is Right To Test Hyperlocal Near Field Communication (NFC)

February 28, 2012

By Anthony Mullen with Emily Riley, Thomas Husson, Sarah Glass, James McDavid

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Why Read This Report

Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allure of NFC is its simplicity: Users tap their device (most likely a mobile) on the object of interest and are immediately provided with either media or a campaign message and action. This report provides interactive marketers an appreciation of how NFC differs from other offline technologies, an outline of campaign techniques, and a tool kit to help them approach their construction of high-impact NFC campaigns.
Tags: Consumer Mobile Activities, eCommerce, Emerging Media, Emerging Methods, Location-Based Services, Marketing & Strategy, Mobile Advertising, Mobile Channel for Consumers, Mobile eCommerce, Mobile Marketing, Mobile Services, Near Field Communication (NFC), Telecommunication Services
US $ 499
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