Why Read This
As eCommerce has exploded, eBusiness executives have often looked to various payment forms at checkout as a means of growing their businesses. Alternative payments, or non-card payments, purport to grow sales by capturing incremental customers and addressing concerns about online shopping security. While such alternative payments (e.g., Google Checkout or PayPal) have grown to be a significant share of online commerce volume in the US, they are likely to trend in their future growth with eCommerce, taking some share from traditional card marks, but not much. This report explains some of the inhibitors that have, in many ways, capped the market opportunity of alternative payments and the recommendations for eBusiness executives looking to incorporate them into their businesses.