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For eBusiness & Channel Strategy Professionals

US Cross-Border Online Shoppers

Tapping Into US Demand For International Products

February 23, 2010

By Zia Daniell Wigder with Patti Freeman Evans, Brendan McGowan

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Why Read This Report

While the overwhelming majority of online shoppers in the US purchase only from domestic Web sites, more than one-quarter have bought items from online retailers based outside of the US. Among consumers ages 18 to 24, the figure goes up to one-third who have bought from non-US sites. Which categories have proven to be popular with cross-border online shoppers in the US? What are the reasons why some consumers are purchasing cross-border and others are not? This report will look at the behavior of cross-border online shoppers in the US and identify how online retailers based outside of the country can effectively tap into US consumer demand.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Electronics & Technology, Consumer Retail & CPG, eCommerce, eCommerce Adoption, Merchandising, Online Shopping, Retail
US $ 499
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TOOLS & TEMPLATES

  • Models & Calculators:

    Products Purchased Most Frequently From Non-US Online Retailers

  • Models & Calculators:

    Reasons Consumers Purchase From Non-US Online Retailers

  • Models & Calculators:

    Reasons Consumers Do Not Purchase From Non-US Online Retailers

 
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