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For Marketing Leadership Professionals

US Interactive Marketing Forecast, 2007 To 2012

Expect $61 Billion By 2012 As Marketers Distribute Spend Across Channels

October 10, 2007

By Shar VanBoskirk with Charlene Li, Christina Lee, Julie Katz

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Why Read This Report

Interactive marketing over the next five years will not be dominated by a single revolutionary channel. Forrester forecasts that interactive marketing spend will grow to $61 billion by 2012, an increase driven by marketers who will leverage a distribution of channels rather than pour new spends into a single place. This maturing perspective on interactive channels coupled with technology advances will lead to a customer-centric future in which interactive technologies actually infuse all marketing efforts.
Tags: Interactive Marketing Strategy and Process
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TABLE OF CONTENTS

  • Interactive Marketing Budgets And Effectiveness Will Grow
  • Interactive Spend Will Better Align With Consumers' Media Behavior
  • Interactive Marketing Will Top $61 Billion By 2012

  • WHAT IT MEANS

    All Marketing Will Become Interactive
  • Supplemental Material
  • Related Research Documents
 
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