For Marketing Leadership Professionals

US Interactive Marketing Forecast, 2009 To 2014

Spend Will Reach Nearly $55 Billion As Interactive Cannibalizes Traditional Media

    Why Read This Report

    Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!.
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    TABLE OF CONTENTS

    • Interactive Will Cannibalize Traditional Media
    • Interactive Marketing Spend Will Near $55 Billion By 2014
    • WHAT IT MEANS

      Interactive Trends Will Redefine Your Business
    • Supplemental Material
    • Related Research Documents