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For Marketing Leadership Professionals

US Interactive Marketing Forecast, 2011 To 2016

Spend Will Near $77 Billion As Interactive Gains Legitimacy In The Mix

August 24, 2011

By Shar VanBoskirk with Christine Spivey Overby, Sarah Takvorian

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Why Read This Report

By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 26% of all advertising spend as they are embedded in the marketing mix. We expect this growth to help firms become adaptive, kill off daily deals, re-emphasize marketing's "p's," and turn consumer electronics into audience-targeting tools.

Tags: Email Marketing & RSS, Emerging Media, Emerging Methods, Interactive Marketing Strategy and Process, Media & Entertainment, Mobile Advertising, Mobile Marketing, Online Advertising, Search Marketing, Social Marketing, Social Media
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TABLE OF CONTENTS

  • Interactive Embeds Itself In The Mix

  • RECOMMENDATIONS

    Help Your Organization Adapt

  • WHAT IT MEANS

    Interactive Growth Will Inspire Established Practices
  • Supplemental Material
  • Related Research Documents
 
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