Forrester

Why Read This Report

Although interactive marketing is poised to grow at a 17% compound annual growth rate (CAGR) overall, not all industries will match this pace. Retail and financial services will own the largest share of all interactive marketing, while brand advertisers in industries like consumer goods show the greatest potential for growth. Forrester estimates that travel firms have the largest per-company interactive budgets. But while it's helpful to understand industry spending dynamics, we recommend benchmarking your own spend against companies that are like yours — even if they are outside of your industry group.