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For Marketing Leadership Professionals

US Marketers: Stay Ahead Of 2D Bar Code Adoption

Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use

November 14, 2011

By Melissa Parrish with Jennifer Wise, David Truog, Elizabeth Shaw, Elizabeth Komar

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Why Read This Report

The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere through their smartphones. And with the increasing proliferation of smartphones, adoption of this mobile-enabled marketing tactic should follow. But today, consumer adoption remains low, and fragmented implementation options lead to consumer and marketer confusion. This report will help marketers navigate these hurdles and pilot with the early adopter audience today to be ready when this market abruptly matures.
Tags: Emerging Media, Emerging Methods, Enterprise Mobile Devices, Enterprise Mobility, Interactive Marketing Strategy and Process, Media & Advertising Trust, Media & Entertainment, Mobile Advertising, Mobile Marketing, Mobile Operating Systems, Mobile Software & Platforms, Smartphones
US $ 499
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TOOLS & TEMPLATES

  • Best Practice Assessments:

    Marketers Can Tap Consumer Trust In Offline Channels To Bring Consumers Online

  • Best Practice Assessments:

    US 2D Bar Code Adopters

 
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